This shows a focus on character within the film instead of events. The composition of the poster is simple with only two characters featuring against an almost plain background of grass. This way the fans were kept in suspense as to the ways in which the film had been adapted from the book, thus creating more hype. Enough people knew and loved the novel for them to not give away too much in the film poster as the fans would describe the story in more detail via word of mouth. Other than this the poster does not give away much about the overall themes or plot of the film and I think that this is largely due to the success of the novel that the film was based on. You can also see Hazel’s cannula in the picture which indicates to the viewer that Hazel is sick and has a breathing problem. They are both around 17 which is likely to be a similar age to the viewer meaning that they know they will be able to relate to them in some way. The two characters featured are the protagonist, Hazel, and her love interest, Augustus and, as I mentioned earlier, it is clear that this is the case because of their positions. The colours used are not bright or vivid which gives the impression that this film will be serious, although the title is partially written in a vibrant blue which connotes that there will be light parts to the film. Also, it is clear from the characters’ positions that they are the romantic leads which makes the romantic theme obvious to the viewer.
The writing at the top of the poster, ‘ BASED ON THE NEW YORK TIMES BEST SELLER‘, suggests this genre as many teen drama films are based on young adult fiction. This film poster is aimed at teenagers who are both male and female but predominantly female as this film is in the teen drama genre and also has a strong romantic theme which tends to appeal more to females. The purpose of a film poster is to convey the genre and themes of the film to potential viewers as well as to create excitement amongst already established fans so that they will spread the word about the film themselves.
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